The former site of Heidelberger Druckmaschinen and the municipal utilities is located on an enclosed area between the roads Alte Eppelheimer Strasse and Kurfürsten-Anlage, in the middle of the lively Bergheim district. Its seclusion, which does not allow any public passages, shields a “terra incognita” from the outside and divides the quarter at this point. Our design reverses the current situation of the enclosed area: pathways and visual axes open up the new residential quarter, interlocking it with the adjacent urban fabric in a north-south direction towards the river Neckar. In an east-west direction, the specially created “alley” acts as the backbone of the new car-free quarter and connects the station forecourt with the new local square in front of the public utilities. The chimney, now used as a lookout tower, will become the new “landmark” for a place of change. The new identity will be symbolised by the redesigned boulevard, which begins with the solitary building of the Print Media Academy on the station forecourt and ends in the new centre – the local square. Its design is based on generous European promenades with old trees – on the one hand a circulation axis, on the other a lively place to spend time in the middle of the city. An attractive area for both pedestrians and cyclists is created. Small shops and cafés flank the promenade and generate a lively atmosphere.